Gundam Revenue Surges as Bandai Namco Raises Forecast
Bandai Namco has officially revised its annual earnings forecast after the Mobile Suit Gundam franchise delivered unprecedented revenue growth across games, merchandise, and digital content. In the latest business update, the company stated that Gundam’s performance exceeded expectations not only in Japan but also across Southeast Asia and the global market, driven by stronger digital sales, improving player engagement, and renewed interest in the IP.
The company initially expected stable earnings from Gundam’s recurring business pillars. However, the surge in demand from mobile and console games, combined with a significant increase in collectible sales, forced Bandai Namco to raise its revenue forecast for the fiscal year. The report highlighted that Gundam is no longer just a long-standing title but is rapidly transforming into one of the strongest multimedia powerhouses in the entertainment ecosystem.
Bandai Namco attributed this acceleration to multiple ongoing initiatives, including the push for more globally oriented game development, stronger digital monetization, and a unified strategy for cross-media promotion. With new games seeing sustained engagement and merchandise demand remaining strong, Gundam continues to draw in both fans who grew up with the franchise and a new generation discovering it for the first time.
Another driving factor cited by the company is the rising popularity of Gundam-related events and collaborations across Southeast Asia and beyond. Increased visibility, marketing activations, and a broader retail presence helped Gundam expand beyond core fans to reach mainstream audiences. Bandai Namco noted that this growth is expected to snowball into future years, especially with more game releases planned and ongoing multimedia expansions in development.
With these results, Bandai Namco is now projecting even higher annual income than previously expected, calling the current momentum “unprecedented.” The shift demonstrates how a legacy franchise can evolve to meet modern entertainment trends, especially when backed by strong community engagement and digital-first strategies.
In a landscape where many franchises struggle to maintain relevance, Gundam is not just surviving it is aggressively expanding. These results show that long-running IPs can thrive when they embrace innovation while staying true to their identity.
origin: automaton
THIS IS OUR SAY
Gundam’s growth is not luck. It is strategy. By evolving beyond toys and anime into a digital-first IP with global game-first momentum, Gundam proves that even legacy franchises can dominate modern markets if they move fast and think big.
