Fellow Moon Announces Service Closure in China
Gacha cyberpunk title ends operations due to rising costs
Fans of Fellow Moon, the cyberpunk gacha game known for its anime-style visuals and mysterious atmosphere, are facing disappointment as the developer has officially announced the closure of its Chinese servers. Despite gaining attention for its distinctive art and strategic combat, the game struggled to sustain operations amid high competition and rising development costs.
Rising Costs Force Service Termination
Fellow Moon was first launched on October 24, 2024, by Firewick Network Technology. The game immersed players in a cyberpunk cityscape filled with supernatural phenomena, high-quality anime-inspired visuals, and strategic combat mechanics, setting it apart from typical gacha titles in the market.
After approximately 14 months of service, the development team confirmed that all updates would cease, in addition to shutting down in-game purchases on December 30, 2025, while refunding affected players. The main reason cited was the unsustainable rise in development and maintenance costs, compounded by the fiercely competitive mobile gaming market.
Fan Reactions and Industry Implications
The announcement has left many players saddened, with fans praising the game’s unique characters and immersive atmosphere. Though its lifespan in China was brief, Fellow Moon left a memorable impression on its community, illustrating both the potential and risks inherent in niche gacha titles.
The early closure also highlights broader challenges facing the mobile gacha industry, including high operational costs and intense market competition. Despite its short run, Fellow Moon remains recognized for its distinctive style and serves as a valuable case study for game developers navigating similar markets.
