KRAFTON Unveils Palworld Mobile at G-STAR 2025

First Playable Demo of Palworld Mobile

The main highlight of KRAFTON’s presence at G-STAR 2025 is the first-ever public playable demo of Palworld Mobile. Developed by PUBG STUDIOS, one of KRAFTON’s leading studios, the mobile version is based on the intellectual property from Japanese developer Pocketpair. Palworld Mobile maintains the core essence of the global hit original, including collecting and training Pals, open-world survival, and a crafting system. The mobile version features refined controls and a skill-focused combat system optimized for the mobile platform, offering a fresh experience.

Interactive Theme Park Booth

KRAFTON has designed its booth as a large theme park to provide an immersive experience for attendees. The design draws inspiration from elements within Palworld Mobile, conveying the game’s lively and colorful atmosphere.

• Pal Hunting Zone: Visitors can experience a simulation of the game’s hunting system by using rocket launchers to “hunt” mysterious monsters called Pals, mimicking the excitement of in-game hunting.
• Pal Capture Zone: An interactive activity where attendees can throw Pal plushies into a moving “Sphere Basket.”
• Photo Zone: A large photo area featuring popular Pals like Jetragon and Cattiva for fans to capture memorable moments. Attendees who complete the assigned missions will receive special souvenirs.

CAFÉ PUBG and Special Programs

KRAFTON is also bringing back CAFÉ PUBG, a rest area themed around PUBG: BATTLEGROUNDS. The café, created in collaboration with premium donut brand Old Ferry Donut, will offer special menu items inspired by the game. Other activities include the Secret Room Shooting Zone, special events, and a Guest Show featuring partners and core developers from PUBG STUDIOS, including Director Taehyun Kim and Development Lead Sangkyun Kim. Attendees can participate in a Digital Stamp Rally to complete missions and earn exclusive limited-edition souvenirs.

KRAFTON’s booth is located in BTC Hall within Exhibition Center 1 at BEXCO.

THIS IS Our Take

KRAFTON is clearly making a massive statement at G-STAR 2025 by choosing Palworld Mobile as its centerpiece. Granting the public the first playable access to one of the world’s most talked-about IPs is a genius marketing move. The creation of an entire theme park booth around the game shows an incredible level of investment and confidence. This decision confirms that KRAFTON views Palworld Mobile as a massive potential success story for the Southeast Asian and global market, leveraging a beloved IP to dominate the mobile scene.