Apple Watch Series 11 Debuts in Southeast Asia

New sleep scoring, longer battery, tougher glass, 5G, and smart watchOS 26 features

Cupertino, California – Apple has unveiled the Apple Watch Series 11, offering the most comprehensive suite of health features yet, a battery life lasting up to 24 hours, glass that’s twice as scratch-resistant, and high-performance 5G cellular capabilities—all wrapped in the thinnest, most comfortable design to date. This next-generation smartwatch is your ultimate health and fitness companion.

Experience next-level sleep insights with a new Sleep Score powered by advanced health monitoring. The improved battery lasts all day and night, and the reinforced Ion-X glass enhances resilience during active use. watchOS 26 elevates personalization and performance—with Workout Buddy, new quick wrist-flip controls, fresh watch faces, and more.

Available for pre-order now and coming soon to stores. The Series 11 offers aluminum options in Space Gray, Jet Black, Rose Gold, and Silver, along with polished titanium models in Natural, Gold, and Slate finishes.

Innovative design meets durability and convenience
Apple Watch Series 11 delivers up to 24-hour battery life in its sleek, lightweight build that’s comfortable enough to sleep in after a full day of use. Fast-charging adds up to 8 hours of battery with just a 15-minute charge. The aluminum models now feature Ion-X glass that’s twice as scratch-resistant, thanks to Apple’s proprietary ion-exchange process and ceramic atomic bonding enhancing surface hardness. Titanium versions continue to use sapphire crystal fronts, renowned for their scratch and shatter resistance.

Powerful 5G cellular connectivity
With a cellular plan, users can make calls, send messages, or access emergency services without needing an iPhone nearby. The upgraded 5G cellular delivers faster data transfers—download music, podcasts, and apps with ease—and a redesigned antenna supports more frequencies and simultaneous dual-antenna operation for stronger signal in low-coverage areas.

Sleep Score transforms how you monitor rest
Sleep is fundamental to overall well-being and recovery. Apple Watch tracks your sleep using sensors that monitor heart rate, wrist temperature, blood oxygen levels, and respiratory rate. The new Sleep Score feature in watchOS 26 provides an easy-to-understand daily score—with breakdowns and insights to highlight key areas for improvement. View your score via watch faces, the Smart Stack widget, or your Health app on iPhone.

The algorithm powering Sleep Score is based on guidelines from leading sleep health organizations and tested with over five million nights of data from the Apple Heart and Movement Study.

Sleep Score enhances existing health features—such as heart rate alerts, blood oxygen monitoring, and period tracking—for a more comprehensive health overview.

Updated workout experience with Workout Buddy
With watchOS 26, Series 11 introduces Workout Buddy, the first fitness experience powered by Apple Intelligence. It analyzes your workout data and fitness history to deliver personalized voice encouragement keyed to metrics like heart rate, pace, distance, Activity rings, and fitness goals. Initially available in English for popular workouts, it works with Apple Watch paired to Bluetooth headphones and a nearby iPhone with Apple Intelligence.

The redesigned Workout app UI offers a customizable layout: set your own workouts, adjust pace controls, track race routes, and more. Create and view workouts easily via the Fitness app on iPhone—and access them conveniently on Apple Watch.

Stay motivated by auto-playing music or podcasts at the start of workouts. Apple Music can recommend tracks based on your workout type and preferences—or show recently used suggestions within the workout context.

What’s new in watchOS 26
Beyond Sleep Score and Workout Buddy, Series 11 with watchOS 26 also brings revitalized design, smarter tools, and enhanced personalization to support active, healthy, connected lifestyles:

• A refreshed UI featuring Liquid Glass for vibrant watch faces, Smart Stack widgets, Notifications, Control Center, and deeper insights across the app interface.
  
• A redesigned face gallery includes two new faces: Fluid (color-shifting Liquid Glass numerals that respond to wrist movement) and Precision (a modern take on regulator clocks that separately displays hours, minutes, and seconds). Over 20 faces now display seconds movement without needing a wrist raise.
  
• A new one-hand wrist-flip gesture enables users to clear notifications, stop timers, or silence alarms with ease—ideal when one hand is occupied.
  
• Smart Stack widgets proactively surface useful actions based on sensor data and routines.
  
• Live translation in Messages, powered by Apple Intelligence, translates incoming text into your preferred language on your wrist when paired to a compatible iPhone. For English-language settings, contextual Smart Suggestions appear—such as “Check In”—when friends ask for your ETA or confirmation.
  
• A Notes app lets you create or open notes instantly from your wrist.
  
• Call Hold and Call Screening in the Phone app automatically detect when support staff answer your call and notify you to rejoin; unknown callers are prompted to provide their name and reason before ringing—so you decide to accept, decline, or request more info.
  

Series 11 models and bands

• Available in 42 mm and 46 mm aluminum in Jet Black, Rose Gold, Silver, and new Space Gray. Polished titanium is offered in Natural, Gold, and Slate finishes.
  
• Apple Watch Hermès also comes in 42 mm and 46 mm polished titanium.
  

Holiday band collection features fresh, appealing colors—from Forest Green and Neon Yellow to Anchor Blue and Smoky Purple. Nike Sport Band and Sport Loop get reflective thread woven into the fabric. Hermès debuts a braided “Faubourg Party” strap with matching animated face inspired by its flagship building in Paris, and a sleek new Grand H metal-link strap for the 42 mm—available in fresh shades across the collection.

Built for the planet under Apple 2030 goals
Apple’s commitment to carbon neutrality by 2030 is realized in Series 11: it uses 40 percent recycled materials—including 100 percent recycled cobalt in the battery and 100 percent recycled titanium or aluminum in the case. The titanium case is produced via advanced 3D printing using half the material of previous models. The global supply chain runs on 100 percent renewable energy (wind and solar), and the watch is built for durability and repair with leading software support, meeting Apple’s high energy-efficiency and chemical safety standards. Packaging is 100 percent fiber-based and fully recyclable.

Apple’s global operations are already carbon neutral, with facilities (including data centers running Apple Intelligence) powered entirely by renewable energy. These efforts have slashed Apple’s greenhouse gas emissions by more than 60 percent since 2015.

Pricing and availability
Apple Watch Series 11 is available for pre-order now in Australia, Canada, France, Germany, India, Japan, the United Arab Emirates, the UK, the US, and 49 other regions. It hits stores starting Friday, September 19. Pricing begins at 14,900 Baht in SEA. New bands are also available on apple.com and in the Apple Store app—with in-store availability beginning September 19.

watchOS 26 will be available Monday, September 15 for Apple Watch Series 6 or later, Apple Watch SE (2nd generation) or later, and all Apple Watch Ultra models. Requires iPhone 11 or later with iOS 26. Some features may vary by device and region.
Buyers of Series 11, SE 3, or Apple Watch Ultra 3 may receive 3 months of free Apple Music if not previously subscribed—offers and availability may vary. Apple Intelligence features are in beta, with availability depending on region and language.
AppleCare offers flexible protection; AppleCare+ covers accidental damage, loss/theft (eligible devices), battery service, and expert support. AppleCare One in the US can cover multiple devices under one easy plan.

Strong Finish
Apple Watch Series 11 redefines what a smartwatch can do—combining breakthrough health insights, robust build, and smarter software in a sleek, eco-conscious design. Whether tracking your sleep, powering workouts, or staying connected solo, this is the smartwatch your day—and night—has been waiting for. It arrives ready to elevate your well-being in SEA.

Final Thought
In an era where personal health and seamless connectivity are more vital than ever, Apple Watch Series 11 stands out as a compelling leap forward. Its advanced sleep scoring, smarter workouts, resilient materials, and stronger cellular features meet real user needs—while its environmental credentials give tech fans and planet-minded consumers plenty to cheer. For anyone in Southeast Asia seeking a watch that’s both intelligent and intentional, this delivers on every front.