The year 2025 has been packed with blockbuster games and new consoles, making the competition in the gaming world fiercer than ever. But standing out among the crowd is Assassin’s Creed Shadows from Ubisoft, which has taken the spotlight as the best-selling new game in Europe this year. Surpassing major titles like Monster Hunter Wilds, Mario Kart World, and several other big-name releases, it has stirred excitement across the industry.
Ubisoft Takes the Crown
According to a report by The Game Business, Assassin’s Creed Shadows, an open-world action RPG by Ubisoft, has topped sales charts across Europe for 2025. The game outperformed heavyweight competitors like Split Fiction, Monster Hunter Wilds, Kingdom Come: Deliverance 2, and Mario Kart World, earning its place at the summit with a wide lead.
Game ranking company GSD revealed that from the beginning of the year through July 28, 2025, a total of 71 million games were sold across PC and console platforms in Europe—a 6% drop compared to the same period in 2024. Digital downloads accounted for 52 million units, while physical copies made up around 19.7 million. Both figures represent a decrease from last year, yet digital sales still dominated with 74% of the total share, slightly higher than in 2024.
Looking at the broader market, the overall best-selling game of the year (including previously released titles) remains EA Sports FC 25, which launched back in 2024. However, Assassin’s Creed Shadows takes second place for total sales in 2025, including both new and old games.
The top 20 best-selling games chart in Europe also includes major 2025 releases like The Elder Scrolls IV: Oblivion Remastered, Elden Ring: Nightreign, and Mario Kart World, the latter of which debuted alongside the Nintendo Switch 2. It’s worth noting, however, that Nintendo’s digital sales data is not publicly disclosed, which may affect the accuracy of the rankings.
Assassin’s Creed Shadows: Official World Premiere Trailer
A New Chapter in the Creed
Assassin’s Creed Shadows takes players into the dramatic final years of Japan’s Sengoku period, following the intertwining stories of two powerful protagonists: Naoe, a fierce female shinobi, and Yasuke, a legendary African samurai. Together, they navigate a world on the brink of change, bound by fate and purpose.
Players will explore a vast and beautifully realized feudal Japan, from majestic castle towns and bustling ports to serene shrines and sprawling pastoral landscapes. The world is dynamic and ever-changing, featuring unpredictable weather, shifting seasons, and environments that react to the player’s actions. Along the journey, you’ll recruit allies with unique skills and specialties to aid in completing your mission.
Final Thought
Assassin’s Creed Shadows isn’t just a commercial success—it’s a testament to Ubisoft’s ability to revitalize a long-running franchise by introducing fresh characters, cultural depth, and immersive world-building. By stepping into a rarely explored period of Japanese history with bold storytelling and gameplay innovation, Shadows captures both the imagination and admiration of players worldwide.
This success also highlights a growing appetite for games that push creative boundaries while remaining rooted in authenticity. As digital sales continue to rise and player expectations grow, Assassin’s Creed Shadows sets a benchmark for what modern action-RPGs can and should be. It’s a promising sign that storytelling and innovation can still lead the way in a competitive market.
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