Cygames Apologizes Over AI Controversy, Promises Advance Disclosure on AI Usage
Recent criticism surrounding artificial intelligence has prompted swift action from one of Japan’s largest game developers. After announcing the establishment of an AI-focused subsidiary last week, Cygames, the studio behind titles such as Umamusume Pretty Derby, faced strong backlash from players and creators alike. In response, the company has released a new official statement via X, expressing regret and addressing growing concerns from fans worldwide.
According to Cygames, its initial announcement was overly brief and failed to properly explain the broader social debates and sensitivities surrounding Generative AI. The studio acknowledged that the lack of context contributed to misunderstandings and anxiety within the community.
No AI-Generated Art in Existing Products
Cygames strongly emphasized that all artwork currently appearing in its products is not created using AI. The company stated that its visuals are the result of the knowledge, expertise, and hands-on craftsmanship of its professional development teams. This clarification was aimed at reassuring fans and artists who value traditional creative processes and originality.
By making this point explicit, Cygames sought to draw a clear line between its current production practices and the fears that AI-generated content might already be replacing human creators within its games.
Promise of Transparency Going Forward
In its statement, Cygames also made a firm commitment regarding future use of Generative AI. The studio promised that it would not implement such technology in its games without informing the player community in advance. This pledge is intended to build trust and demonstrate respect for artists, developers, and long-time fans who closely follow the company’s work.
Cygames further stated that it holds deep respect for everyone who loves games, especially creators who dedicate themselves to high-level artistic expression, and that it remains focused on delivering entertainment of the highest quality.
A Wider Industry Debate
The controversy comes amid broader discussions about AI across the game industry. Recently, Josef Fares, founder of Hazelight Studios, shared his view that AI cannot fully replace human creators and argued that non-generative uses of AI are not inherently problematic. Meanwhile, other major publishers such as Square Enix and Sega have shown increasing interest in applying AI technologies in various aspects of development.
From a business standpoint, investing in advanced technology often requires substantial funding. Large-scale projects can involve budgets of up to 1,000,000 USD for backend system development alone. However, in Cygames’ case, preserving the trust and emotional connection of its fanbase appears to be a higher priority than rushing to adopt controversial technology.
Player Voices Still Matter
This situation highlights how strongly consumer sentiment can influence corporate direction in the modern game industry. In Japan especially, where hand-drawn artistry and craftsmanship are deeply valued, developers face heightened scrutiny when it comes to AI adoption.
Moving forward, attention will be on whether future platforms, from PCs to consoles, are filled with content that is clearly disclosed and ethically produced, as promised. For now, Cygames’ response suggests a clear stance that games should remain a shared space of human creativity, emotion, and artistic intent.
 Origin: Eurogamer
