Nintendo Confirms Switch 2 Price Remains Stable Despite Rising Memory Costs

Nintendo President Shuntaro Furukawa has confirmed that the upcoming Nintendo Switch 2 will maintain its current retail price, even as global memory (RAM) prices surge. The rise in component costs is largely driven by massive demand from AI data centers worldwide. Despite this, Nintendo is carefully managing supply to avoid impacting gamers’ wallets.

Furukawa explained that the company is continuously working with suppliers to ensure a stable flow of components for production. As a result, the recent spike in memory costs has not affected hardware profits in Q3 of the fiscal year, and the situation is expected to remain manageable into early 2026.

However, if component prices continue to climb into the next fiscal year, it may eventually impact per-unit profit. Furukawa emphasized that any price adjustment would consider multiple factors, including platform reception, sales trends, and the overall economic environment—not just production costs.

Focus on Building a Strong Player Base

Furukawa also highlighted that the second and third years of the Switch 2 lifecycle are critical to success. Maintaining the current price—even if per-unit profits decline—helps grow a larger player base, which Nintendo can leverage to generate revenue through software and game sales over the long term.

Previously, in the U.S., Nintendo adjusted the price of the original Switch from $299 (~9,900 THB) to $339 (~11,200 THB), but only for certain accessories. The company cited changing market conditions as the reason for the limited price adjustment.

Summary: Currently, the Switch 2 price remains stable, but Nintendo will continue monitoring both global component costs and market trends to ensure gamers worldwide can access the console easily.

Source: Videogameschronicle