IPX and NCT DREAM Launch “Dreamiez” Character IP with Exclusive Pop-Up in Bangkok
IPX, formerly known as LINE FRIENDS, has officially unveiled Dreamiez, a brand-new character IP created in collaboration with NCT DREAM. To celebrate, fans in Thailand can look forward to the Dreamiez’s Dream Forest POP-UP at Siam Paragon’s Crystal Court 2, running from September 26 to October 7, 2025.
Following a major debut at K-POP SQUARE in Hongdae, Seoul, the pop-up expands globally with stops in Bangkok, Hong Kong, Japan, China, and the United States. The Bangkok showcase covers more than 130 square meters under the enchanting Dream Forest theme, immersing K-POP fans in an interactive experience filled with music, creativity, and exclusive merchandise.
The members of NCT DREAM were closely involved in every step of the project, from naming and designing the characters to shaping their unique personalities. Their direct participation ensures that Dreamiez embodies the warmth, charm, and identity of the group itself.
At the Bangkok pop-up, fans can step into the magical Dream Forest, where flowers bloom whenever the songs of Dreamiez echo through the air. Visitors can enjoy a photo zone to capture memories and shop a range of special products including Dreamiez plush dolls, keychains, pins, tote bags, pouches, and T-shirts. Entry for the first five days will be through advance registration only, adding to the exclusivity of the event.
This project is part of a broader business initiative with SM Entertainment, bringing official NCT DREAM IP merchandise and experiences to fans worldwide. By combining IPX’s creative vision with the essence of NCT DREAM, Dreamiez expands the boundaries of fandom culture and creates meaningful engagement for fans and tourists alike.
IPX continues to strengthen its global presence with partnerships across entertainment, gaming, and fashion, including collaborations with BTS (BT21), G-DRAGON (ZO&FRIENDS), ZEROBASEONE, Hoyoverse, Supercell, and Nexon. With operations in 18 countries and a strong digital commerce network, IPX is cementing its role as a leader in global fandom-driven IP experiences.
