Level-5 Confirms the Use of AI in Game Development Processes
Level-5 Confirms It Actively Uses AI in Development, Emphasizes Transparency
The discussion surrounding artificial intelligence (AI) in video game development has intensified in recent weeks, especially following controversies related to award eligibility and creative integrity. Amid ongoing debates across the industry, Japanese game studio Level-5 has stepped forward with a clear and transparent statement regarding its own use of AI.
According to information shared by Genki_JPN, Level-5 has officially confirmed that the studio does, in fact, utilize AI during certain stages of its development pipeline—and that this practice is not new.
AI Has Been Part of Level-5’s Workflow for Years
Internal documents reveal that Level-5 has been incorporating AI tools since before 2023, with over 80% of recent projects involving AI-assisted processes. These include everything from coding support to early-stage concept art and prototyping.
Importantly, Level-5 emphasizes that AI-generated outputs are not used as final assets. Instead, AI serves as a creative starting point, helping designers and developers visualize ideas faster before human artists refine, correct, and fully realize them.
Examples highlighted include background concepts, early environment layouts, and experimental character modeling. One notable case involves Keita from Yo-kai Watch, where AI-generated visuals were created from sketches and anime references to explore early 3D modeling ideas. Additionally, the 15th anniversary artwork of Inazuma Eleven reportedly used AI-assisted layouts that were later revised due to incomplete or imperfect generation results.
Industry-Wide Concerns Around AI
The use of AI in game development remains controversial for several reasons. Critics frequently cite concerns about environmental impact, as AI processing increases carbon usage, as well as fears of job displacement, reduced opportunities for human artists, and ethical issues surrounding training AI on existing artworks.
Despite these concerns, Level-5 positions itself as part of a growing group of companies choosing openness and transparency over secrecy. By clearly defining AI as a support tool rather than a replacement, the studio aims to maintain trust with both players and creators.
The broader conversation is far from over, but Level-5’s acknowledgment highlights a shift toward more honest dialogue within the industry.
About Level-5
Founded in 1998, Level-5 is one of Japan’s most well-known game development studios. The company is responsible for iconic franchises such as Inazuma Eleven, Yo-kai Watch, and Professor Layton, and has also collaborated on major titles like Dragon Quest VIII.
In recent years, Level-5 has released successful projects including Fantasy Life i and Inazuma Eleven: Victory Road, both of which have performed strongly in the Japanese market.
As AI continues to evolve, Level-5’s approach suggests that human creativity will remain at the core—supported, not replaced, by technology.
