Why Hollow Knight: Silksong Had No Promotion Before Launch – Team Cherry’s True Focus
Many fans wondered why Hollow Knight: Silksong, one of the most anticipated sequels in recent memory, had almost no promotion or updates leading up to its release. After years of silence, the answer has finally been revealed, and it’s far simpler than expected. The developers at Team Cherry were pouring all their energy into making the best game possible.
Former Hollow Knight technical director David Kazi, now head of indie studio Ember League, explained in an interview with the New York Times that Team Cherry is a small but incredibly disciplined studio. He emphasized their strong work ethic, saying, “If they’re not saying anything right now, it means they’re working extremely hard in the office.”
This silence was not due to a lack of progress or content but rather a deliberate choice that reflected the team’s commitment. Co-creator Ari Gibson also confirmed that Team Cherry has ambitious plans for future DLC expansions for Silksong. Meanwhile, the studio has been working to fix issues such as poor-quality Simplified Chinese translations, which previously led to review-bombing of the game.
Although the silence left fans impatient, it may have been the right move. The Hollow Knight community has kept itself alive with endless debates, discussions, and “Silkposting” memes even before the game launched, proving that hype never truly faded.
Following Silksong’s release, the game has sparked further conversations. While its artistic direction, music, and exploration continue to shine, many players pointed out that the difficulty feels significantly tougher than the original Hollow Knight. From Hornet’s fast-paced movements to bosses that overwhelm players early on, the steep challenge has become one of the hottest topics surrounding the game.
Hollow Knight: Silksong, which began as a planned DLC before expanding into a full-scale game, puts players in control of Hornet as she journeys into a new kingdom ruled by silk and song. Captured and transported into this strange world, Hornet must fight ruthless enemies, solve ancient mysteries, and ascend to the peak of a vast Metroidvania-style world.
Final Thought
Silksong’s long silence before release reflects a development philosophy that prioritizes quality over marketing buzz. While it tested fan patience, the result is a game crafted with ambition and depth. The risk, however, is balancing that vision with accessibility. If the difficulty alienates too many players, the beauty and lore of Hollow Knight’s world might remain locked away from the wider audience. Ultimately, Team Cherry’s choice shows a belief that passion and quality will outlast silence—and so far, fans seem ready to meet them halfway.
